Mary Frayco | Social Media Manager Portfolio
Student portfolio · Social Media Manager track

Hi, I'm Mary. I turn real stories into posts people stop scrolling for.

I've spent 13 years working remotely for clients in the US, UK, Canada, and Australia as a VA, project manager, and operations manager. Now I'm sharpening social media management as a craft, and this page shows what I'm building while I learn.

13 yrsremote work
1,200+VAs trained
3languages: English, Tagalog, Bisaya
C
Co-Lab Coworking SpaceValencia City · Sponsored draft

Sawa ka na ba mag-work sa kwarto na may sampay sa likod mo sa Zoom call? 😅 Dito ka na sa Co-Lab. Stable Wi-Fi, aircon, kape, and mga kapwa freelancer na makaka-relate sa'yo.

Your desk is waiting.Aguilar St., Poblacion, Valencia City
👍❤️ Sample postComment "DESK" to reserve

I learned online work in a computer shop, at 17, with no diploma. Every skill I have, I earned the hard way.

Why social media, and why now

I started freelancing before I even finished high school. I got rejected, lost sleep, and even got scammed while trying to learn. But I kept going until I became a full-time VA, then a project manager, then an operations manager handling teams and international clients.

Along the way, I realized something: the businesses I supported didn't just need systems. They needed to be seen. And the posts that worked best were never the polished ones. They were the honest ones.

So I'm going back to being a student. I'm studying social media management properly: strategy, content planning, design, community, and analytics. I bring what I already know about clients, deadlines, and teams, and I'm adding the craft of making people care.

I'm also a mom of four. I know what it means to build something that has to work, because people are depending on it.

What I can do for your page

Skills I'm practicing daily, backed by years of handling clients and operations.

Content planning

Monthly content pillars and a weekly calendar built around your goals, whether that's bookings, sign-ups, or trust.

Caption writing

Hooks and captions in English, Taglish, or Bisaya that sound like a real person, not a brochure.

Graphics and Reels

On-brand carousels, quote cards, and short videos made in Canva and CapCut, sized for Facebook and Instagram.

Scheduling

Posts queued in Meta Business Suite so your page stays active even on your busiest weeks.

Community management

Replying to comments and messages warmly and fast, turning curious followers into inquiries.

Monthly reports

A simple report on reach, engagement, and what to do next, written so any business owner can read it.

Practice projects

Real businesses and communities I'm close to, used as my training ground.

Local business

Co-Lab Coworking Space

30-day content plan
The challenge
Many freelancers in Valencia City still work from home with weak internet and no quiet space. They don't know a coworking space is an option.
What I did
Built four content pillars: "a day at Co-Lab," freelancer tips, member spotlights, and promos. Wrote 12 Taglish captions, designed carousels in Canva, and scripted three short Reels.
What I learned
Posts that show the space in use, like real people working and chatting, get more comments than posts that just list amenities.
Online community

Bukidnon VA Community

Engagement plan
The challenge
A growing group of aspiring VAs who read a lot but rarely post. Beginners feel shy to ask "basic" questions.
What I did
Created weekly engagement threads like "Tanong Tuesday" and "First Client Friday," plus welcome post templates for new members.
What I learned
People talk when they feel safe. A simple question like "Ano ang pinaka-kinatakutan mo sa first client?" opens more conversations than any tip post.
Personal brand

VA Mary ng Bukidnon

Brand and content system
The challenge
Turning 13 years of experience into content that helps beginners without sounding like a lecture.
What I did
Set brand colors, fonts, and tone. Planned storytelling posts around my own journey, from the computer shop to managing teams, mixed with practical how-to carousels.
What I learned
My story is the strategy. When I share the hard parts honestly, beginners message me asking where to start.

Sample posts

A few posts I wrote and designed during my training. Filter by type.

17 years old. No diploma. One computer shop.
Storytelling · Facebook post

Wala akong laptop noon. Wala akong diploma. Ang meron lang ako, ₱20 per hour sa computer shop at isang pangarap. Kung nasa ganyang sitwasyon ka ngayon, basahin mo 'to. 👇

3 things your first client actually checks
Educational · Carousel

Hindi certificate ang una nilang tinitingnan. Swipe para malaman kung ano talaga. Save mo 'to para sa next application mo!

Work beside people who get it.
Promo · Co-Lab Coworking

Freelancer ka ba sa Valencia? May day pass kami para ma-try mo muna. Comment "DESK" and we'll send you the details.

I got scammed while learning. Here's what it taught me.
Storytelling · Reel script

Nagbayad ako para sa "training" na hindi naman pala totoo. Masakit. Pero dahil diyan, alam ko na ngayon ang tatlong red flags na dapat mong iwasan.

Tanong Tuesday: What's stopping you from applying?
Educational · Community thread

Walang maling sagot dito. Comment mo lang, and I'll reply to as many as I can this week. 💙

Your first client in 30 days. Let's work on it together.
Promo · Workshop

Next batch of my 30-day VA workshop is open. Limited slots para ma-guide ko kayo isa-isa. Message me "READY" to join.

A sample content week

How I plan one week for a small business page. Each post has a clear job.

DayPillarFormatPost ideaGoal
MondayMotivationPhoto + captionA real Monday morning at the coworking spaceReach
TuesdayCommunityQuestion postTanong Tuesday: biggest struggle this week?Comments
WednesdayEducationCarousel5 tools every beginner VA should learn firstSaves and shares
ThursdayStoryReelMember spotlight: from call center to freelancerTrust
FridayPromoGraphicWeekend day pass offer with a clear CTAInquiries
SaturdayBehind the scenesStoriesSetting up for next week's workshopConnection

My learning path

Where I am in my social media training, step by step.

  1. Foundations

    Platform basics, audience research, and how the Facebook algorithm rewards real conversations.

  2. Content creation

    Hooks, captions, Canva design, and short-form video editing in CapCut.

  3. Strategy and planning

    Content pillars, calendars, and scheduling in Meta Business Suite.

  4. Analytics and reporting

    Reading insights, tracking what works, and writing client-friendly monthly reports.

Tools I use

CanvaCapCutMeta Business SuiteFacebook InsightsChatGPT and ClaudeGoogle SheetsAsanaSlackSmartsheetGoogle Drive

Let's make your page feel alive.

Looking for a social media manager who understands business, not just posting? Send me a message and tell me about your page.

Mary Frayco · VA Mary ng Bukidnon · Guiding you to breakthrough · Valencia City, Bukidnon